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Full Conference Agenda for 2010
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Making a Difference: New Opportunities for Purchasing Print Media
Join Us for Superior Educational Programming Featuring Actionable Advice from Top Print Buying Pros
“It’s time to pick yourself up, dust yourself off and forge ahead into the new opportunities print provides for 2010 and beyond…The downfall of the economy in 2009 has left most of us rattled and searching for ways to protect our companies and even our own jobs. As print buyers, marketers and production professionals, we’ve always had to focus on creating value and return on investment - but now it’s time to step it up and prepare for this year’s communication challenges.
Print Oasis 2010 offers an opportunity of a lifetime. Come to our event in Washington, DC and learn the legislative issues that have a major impact on buying companies this year. In the past, the focus on new technologies and industry speakers has had great value, but our conference takes a whole new approach this year. You’ll learn big picture issues that have a direct impact on your bottom line. You’ll find out how networking is no longer the “soft and nice to have” skill that it used to be – you’ll learn how it can save your job or help you find a new one. What I believe will be most beneficial to you in these tough times is hearing actionable advice from the trenches – from top print buyers and marketers. But what’s exciting about this year is that we add a once-in-a-lifetime opportunity to learn how congress works, how to educate your company on the salient issues that affect print prices and availability and actually give you the opportunity to petition Congress – we’ll teach you how! Print Buyers Online.com is introducing legislation that gives tax breaks to companies that purchase sustainable print. We’ll teach you how to protect your company and be a voice for your media communications.
Print Oasis 2010 Print Buyers Conference will be held in the heart of Washington, DC, right where the action takes place with trucking, postal, paper and media issues and more. Join us at the revered National Press Club for the conference that’s fresh, smart, and completely on target for print buyers and printers alike. Learn strategies that you can immediately implement within your company and return from the conference with information that makes you a valued resource.
July in Washington, DC is gorgeous. Out-of-towners: you may want to add on a day or two and bring the family to explore the free Smithsonian museums.”
Suzanne Morgan
President & Founder
Print Buyers Online.com, PCPI, and the Print Oasis Print Buyers Conference
Full Conference Agenda for 2010
Monday, July 19, 2010
Registration open: 7:30 am – 6 pm - Registration desk located in front of National Press Club Ballroom/13th floor
Educational sessions: 8:30 am – 5 pm - All educational sessions are held in the National Press Club Ballroom
Expo/Opening Gala: 5 pm – 7 pm – Over 40 Exhibitors - located in Holeman Lounge
8:30 am – 9 am General session
Opening Address/Welcome
Plus Unveiling of Legislation Designed to Reduce Print Costs for Buying Companies Who Participate in Sustainable Print Purchasing
Speaker: Suzanne Morgan, CEO Print Oasis, Print Buyers Online.com and PCPI
This session is critical to any print buying organization that has implemented or is considering sustainability issues in the purchasing and production of print projects. Print Buyers Online.com and Print Oasis unveil exclusive legislation that allows print buying organizations to save tax dollars on all print projects that meet essential environmental standards. Come to this session to discover more about this vitally important legislation and how you can utilize it to benefit your organization. The value from this session alone is worth the conference fee.
If your company buys sustainable print, we highly recommend that you attend the optional Wednesday Legislative Intensive.
9 am – 10:15 am General session
Purchasing Sustainable Print 3.0 - Beyond the Basics
At this session, discover how to take sustainable efforts in print to the next level.
Has the economy made sustainable print a “like-to-have” instead of “must-have?” Does buying sustainable print need to cost more? Learn the facts vs. the myths about sustainable printing and build a manageable program for your company. Here’s a look at what buying companies are doing to make a difference with limited resources.
Corporate Sustainability: Paper and Print - The Drivers, the Trends, the Leaders, Case Studies and the Future
Speaker: Derek Smith, Derek Smith and Associates
Derek will suggest that Corporate Sustainability is still in an embryonic stage and why corporate America is moving so fast toward change, who the drivers are and how this has affected the procurement of paper and print. He will speak about the consequences this movement has for suppliers of goods and services and will suggest that sustainably based procurement policies will become the rule and not the exception. He will speak about the trends and the future of scorecards and what sustainably based paper and print procurement programs might look like.
Does Paper kill trees? The Truth and the Myths
Speaker: Dr. Michael Washburn, Eastern Forests The Wilderness Society
A Paperless Society isn’t going to happen but the perception that ‘paper kills trees’ drives public consumption of both paper and print toward digital communication. Michael Washburn will discuss US forestry management and the truth and myths of this critical issue.
10:15 am - 10:30 am – Break
10:30 am – 11:15 am General session
How to Spearhead a Sustainability Program in Your Organization
Speaker: Hans Wegner, Vice President of Productions Services, National Geographic
The influence of a major environmentally orientated organization like National Geographic is enormous. The growing awareness that corporate sustainability programs cannot properly function without the total commitment of sustainably based suppliers in the supply chain means that new environmental standards are being set to control the products used by major print buyers. Because of the significant impact on carbon footprint of paper and print, National Geographic has taken a scientific and detailed approach which is currently unique in corporations of this kind.
Hans Wegner was the major driving force behind these studies and their results. Hans will speak about the National Geographic corporate sustainability program and the sustainably based paper and print procurement program that National Geographic has developed. Hans will discuss how the Society, which publishes articles on the impact of Climate change, the global loss of forest, the melting of the world ice cover and the pressure on agriculture as a fuel source is trying to change its own operation to “Walk the Sustainability Talk”. He will discuss the following:
· how the Society is tackling this problem
· the need for corporate buy-in
· the importance of and challenge with measuring your company’s carbon emissions
· the need to develop standards that certify emission reductions and offsets
· how to set corporate goals to achieve success
· how cost-savings accrue with a commitment to sustainable operations
· how the Society worked with its print suppliers to develop a magazine carbon footprint and how you can do the same
· how your company and you can get started
11:15 am – 12:15 pm General session
Up to the Minute Status of Legislative and Regulatory Issues That Affect Print
Speaker: Dick Gorelick, Gorelick and Associates
Never before has demand for, and use of, print been influenced by such a wide range of legislative and regulatory issues. This session provides up-to-the-minute information about the status and influence of such issues as:
· U.S. Postal Service. Where is it headed?
· Paper pricing and availability.
· Proposed do-not-mail legislation. Will it make a comeback?
· The future of the book. Will Google dominate the world’s libraries?
· Privacy protection. What are consumer protections regarding health care and financial information?
· Federal regulation of interstate transportation. How will costs and international competition be affected?
· Local currency. The federal government does not have a monopoly on paper currency.
· RFID and printed books.
12:15 pm – 1:30 pm – Lunch on your own
1:30 – 2:15 pm General session
How to Evaluate Project Management Software Solutions - Part 1
Speaker: Blair Weidig, SVP/Operations, LehmanMillet
Blair Weidig has been buying print for over 18 years and has conducted extensive research on project management solutions for his company, the medical marketing firm, LehmanMillet. In this session, Blair will share his experience on how to evaluate a project/print management software solution and some of the pitfalls to watch for. If your company is thinking about implementing a solution, you should attend. You'll learn:
· the questions that first need to be answered within your company or agency to determine what you need
· the pros and cons of a pre-packaged software vs. custom programming
· overview of what’s currently available including cost structures
· the issues of accountability and adoption of the solution (and the risks of non-compliance)
· how, if at all, your internal workflow may be affected
How to Evaluate Project Management Software Solutions - Part 2
Speaker: Mary Ann Fong, Assistant Director Creative Services, Temple University
Mary Ann Fong demonstrates how a custom-built Filemaker solution became the best solution for Temple University Creative Services. Mary Ann will share why Temple decided on a custom solution, explain what it does for them and will demonstrate its functionality. She’ll help evaluate your production processes to tease out what information you need to capture and how to determine its use. She’ll share with you the successes and mistakes that Temple made, so that you can save time and money in evaluating or creating your own solution.
2:15 – 3:00 pm General session
Solutions and Moving Forward in a Rough Economy – Thoughts From Our Leading Print Suppliers
Speakers: Earth Color - Kim Bartee, Derek Smith & Associates - Derek Smith, P3Software - Bob Yancich, Intelligencer Printing Company - Todd Foster
Print Buyers Online.com and Print Oasis have counted on the perspective of these five leading print suppliers for years. We know that you’ll benefit from both their projections of what you’ll see in the next year as well as their stories on how their clients have made the most of what they have - even while cutting back. These top-tier leaders have the birds-eye view of buying organizations. Come get their unfettered advice so that you can avoid the pitfalls in this unsteady time.
3 pm – 3:15 – Break
3:15- 4 pm General session
How to Improve Your Direct Mail Response Rates
Speaker: Buz Price, Senior Vice President, Javelin Direct Inc. (Omnicom)
Learn what key factors determine if a direct mail campaign will succeed or fail and how the new “linked process” approach will give you the tools you can use to help determine if you have a winning plan or if there are hidden barriers to success. Once you understand what it takes to make your direct mail marketing efforts successful, you will approach the planning process for each direct mail project in a new way and help your company/agency to produce direct mail campaigns that meet or exceed their goal.
Times are changing and most of us are now under pressure to do more with less and to reduce the cost per sale. Procurement and Supply Chain Management organizations are keenly interested in efficiency more than ever before. Many of us are responsible for the production of direct mail projects. With that responsibility, comes the possibility of being called to task when a direct mail project does not perform as expected. What do you say if you feel confident that the printing, lettershop and other production was done well? What is the true impact of color, ink coverage, paper stock, postage, or format on response rates? This session will identify the key factors for success and will give you the insight you need to help you work with your colleagues from account service, creative studio, finance, analytics, planning and others, to create and produce highly effective direct mail campaigns.
4 pm – 5 pm General Session
Print Buyer Think Tank
Moderated by Suzanne Morgan
Back by popular demand; don't miss this fast-paced end of the first day educational exchange! Join your peers
and share your best practices and lessons learned. This session provides a moderated
open-forum for buyers to discuss their issues, ask questions of their peers and debate solutions. This "free for all"
is the perfect setting to exchange tips and will prove to be fun, engaging and valuable. This is an excellent way to find peers that share common print challenges or can offer you their best practices and advice. The Print Buyer Think Tank is always one of our highest rated sessions. Issues to include:
· working remotely/working from home – who’s done it and how it works
· print management companies – are they a value or a disaster?
· digital and variable data print – what are your peers doing?
· press checks – is it a thing of the past?
GALA EVENT: Reception In Exhibit Hall - All Exhibits Open to Full Conference Attendees – Holeman Lounge
Tuesday, July 20, 2010
Registration open: 7:30 am – 6 pm - Registration desk outside National Press Club Ballroom
Continental breakfast: 8 am – 9 am in Exhibit Hall – Holeman Lounge – Exhibits Open!
Exhibits open: 8 am – 9 am; noon – 1:30 pm and 5 pm – 7 pm – Holeman Lounge
Educational sessions: 9 am – 5 pm - All educational sessions are held in the National Press Club Ballroom
Expo/Opening Gala: 5 pm – 7 pm – Over 40 Exhibitors - located in Holeman Lounge – this event is open to all full conference attendees as well as local print buyers, designers and marketers from buying companies
9 am – 10:15 am General Session
Print: The Hot New Trends
New tools and technologies are reshaping workflows for graphic design and prepress. Best practices for print service providers now include web-to-print, JDF, automatic image enhancement, ink optimization and spot color databases. In the pressroom, innovations such as "intelligent" sheetfed presses, auto-transfer webs and innovative new inkjet webs could alter the printing industry forever. Faster makereadies and greater personalization are keeping print relevant in today's electronic world. Is your print service provider keeping pace with the changes rocking the printing industry? Attend this informative session to find out!
10:15 am – 10:30 am - Break
10:30 am – 12 pm General Session
Multi-Channel Marketing
Speaker: Hal Hinderliter
Learn how to take advantage of the in-demand services known as multi-channel marketing during this thought-provoking presentation. Case studies and product profiles will describe the what, when and how behind today's hottest trends. From direct mail, email and personalized print to 2D barcodes, PURLs and PhURLs, you'll hear about the techniques that improve response rates and add value for your marketing campaigns. From the smallest design studios to the largest marketing firms, everyone can benefit from an examination of these new concepts and their best practices!
12 pm – 1:30 pm Lunch in Exhibit Hall - Holeman Lounge
1:30 pm – 2:30 General Session
Increasing Your Value by Networking for Success and Creating Innovative Solutions
Print Buyer Panel Session: a panel of print buyers will present how they found a new job, received promotions and improved their status in their company and in the print industry by implementing innovative solutions
Come to this session to learn unique ways that you can promote yourself and protect your job.
Dwight Bennett is a well-seasoned print buyer with over 25 years of experience. Dwight says that he owes much of his past and current success to effective networking. He’s worked for prestigious organizations such as U.S. Holocaust Museum, Department of Transportation, Daughters of American Revolution, and the National Association of Homebuilders. Dwight is currently the Printing Specialist at the National Archives (NARA). Dwight will share how he weaves a network of colleagues by attending and actively participating in focused local and national conferences, production clubs, online sources (such as Print Buyers Online.com) and by getting involved – for example by serving on the Board of Directors for the International Publishing Managers Association and the Postal Customers Council. Dwight will demonstrate why it’s critical to stay up on the latest regarding new technologies and environmental sustainability - to protect your current job or to elevate yourself over others when interviewing for a new job. He will discuss the resources he uses, how he builds and maintains relationships and how having the right attitude makes all the difference.
Mary Ann Fong, the Assistant Director of Creative Services for Temple University will talk about networking from an introvert's perspective. Does the thought of networking make you want to retreat to your comfy chair with a good book and a cup of tea? Hear how a confirmed introvert overcame her reluctance to put herself out there, and how it’s helped her personally and professionally. Mary Ann Fong will share how she increased her value within her company and in the industry by passionately embracing sustainability and driving solutions for her clients. Listen to the benefits that she reaped for herself and her company by carving a niche where none existed before.
Barbara Carroll works for the mutual fund division of a very large insurance concern that has their own corporate purchasing division. Up until recently, her career had been specifically focused on print production, traffic and print buying. While she still does some specialty print buying for materials specific to mutual funds, most of the printing she was doing before has gone away since her company was taken over by the new firm.
Barbara saw an opportunity to stay involved and a part of the team when a co-worker who was doing a totally different aspect of the process, specifically compliance coordination, left the firm. She offered to take over those additional job responsibilities since they tied nicely into the scheduling of materials she was still responsible for buying. She learned an entirely new aspect of the business; regulatory and advertising compliance, and in doing so, became somewhat of the expert in process management for the firm. She got to learn new systems and stay involved as regulatory changes took place in the industry. As a result of her efforts, Barbara received another promotion to Multi-Media Specialist and she is now working on the electronic systems that capture compliance review, as well as web site administration for her department’s part of the corporate web site. She still gets to do her favorite, print purchasing and production, but there is so much more she can now bring to the table. Barbara solidified not only her job security but also her career advancement by raising her hand and saying "I can do that, too!"
Another print buyer gained huge recognition in an article written about him for his sustainability efforts on behalf of his company that was sent to several million people.
2:30 pm – 3:30 General Session
How to Create a Print Education Program in Your Company: For Cost-Savings, Improved Efficiencies and Staying Relevant!
Print Buyer Case Study - Speaker: Kathryn Kelly, Manager/Materials Management, The Advisory Board Company
In this day and age where print buyers are constantly struggling to “stay relevant,” print buyers must deliver more value. This session will teach you how to take initiative both for yourself and your organization. You’ll hear a detailed case-study of how one print buyer created immediate and visible results, improved cost savings and efficiency, and was rewarded by being promoted to management.
Kathryn Kelly, a seasoned print buyer and Materials Management Specialist for The Advisory Board Company, is back by popular demand to share her success in creating a “Print Internship” program for her company. Kathryn works in print production as part of a large in-house design team. Designers who have gone through Kathryn’s “Print Internship” program submit cleaner files, communicate better with their clients, and are more likely to involve print production early on, resulting in cost savings and more efficient timelines. An added benefit is that designers better respect the work print buyers do and see how print buyers’ creativity can help them get the best overall piece. The directors of Kathryn’s company have recognized this program as an important training tool and quickly made it mandatory. Her initiative has not only helped to educate her staff, but also serves as a way to promote print buyer positions. It demonstrates that a lot of print buyers’ knowledge may not be as transparent to those not in the field. Kathryn’s initiative was a large factor that led to her own promotion to manager last year.
At Print Oasis 2010, Kathryn will lead a discussion on how you can establish a print training program at your company. She’ll share examples of the training tools she has collected. She will outline her basic syllabus and training materials and will share the feedback she has received from program participants and management.
This session will help you improve internal communication with designers, marketers and other “non-print people” -- as well as help you add value in your company.
3:45 – 4:45 pm General Session
Purchasing Print Economically
Print Buyer Case Study - Speaker: Susan Peeling, Purchasing & Production Manager, Epilepsy Foundation
One of our most popular seminars from last year was our session on Saving Money with Print. As you well know, this is an on-going challenge for not only non-profits, but also corporations, associations and agencies. Here's a fresh look and more solutions from a seasoned print buyer with extensive agency and non-profit experience. Susan Peeling, Purchasing & Production Manager for Epilepsy Foundation, will share her special recipe for getting the most bang out of your print bucks. Here are some topics in which she will present cost-savings solutions:
- working with limited budgets (and lower dollars from fund-raising)
- working with reduced staff and having to work more
- special challenges to non-profits
- how to maximize supplier relationships and supplier selection for cost-savings
- going green without spending more money
5 pm – 7 pm
Reception In Exhibit Hall - All Exhibits Open to Full Conference Attendees as well as local print buyers, designers and marketers from buying companies – Holeman Lounge
Registration open: 8:30 am – 12 pm
Special Legislative Intensive: 9:30 am – noon
(Location: Lisagor Room at the National Press Club although the location may be subject to change - so please check back)
Meetings on Capitol Hill: 2 pm – 5 pm
9:30 - noon
Special Legislative Intensive for Print Buyers and Printers
This special training session will teach the participants how to educate policy makers on the importance of the legislative issues that affect print buying companies and printers. The printing industry is the lynch pin of the American economy. The printing industry and its employees impact the livelihood of truckers, postal workers, lumberjacks, equipment manufacturers, paper millers, and countless others across the American economic and industrial landscape. In turn, those touched by a downturn in the printing industry affect countless other industries and the people, unions, and businesses associated with them.
Policymakers in Washington need to understand that their assistance to and support of print grows the American economy, lowers unemployment, and advances environmental sustainability. The promotion of our industry by policymakers in Washington is key to the American economic recovery, and therefore to the improvement of the global economy.
In this session, participants will be provided with the tools to craft and deliver their message effectively to policy makers. They will learn:
- How to see Members of Congress and Congressional Staff
- How to speak to Members of Congress and Congressional Staff
- How to get Members of Congress and Congressional Staff to hear what you say
- How to ensure your issues become part of your Representative’s agenda
- The tools you need to shift or enforce the positions of elected officials such as writing letters to the editor, op-eds, editorials and speeches; participating in town hall meetings; hosting dinners and attending benefits
Regardless of your level of political expertise, this rapid fire session will provide you with the tricks of the trade known only to Washington’s top lobbyists and government relations experts.
Led by some of Washington’s top experts in legislative affairs and policy making, this Special Legislative Intensive will train you on how to develop an “ask”, present your case, and get what you want from elected public officials.
Normally this type of knowledge takes years to accumulate but you will be provided with the shortcuts to translate your goals into the language of elected officials. The lucky few who participate in this session will be given the keys to unlock legislative success in the nation’s capitol, in state capitols, and in city councils.
Sign up today for this exclusive session and you will learn how to deliver unique value to your company and how to guarantee your goals are achieved in Washington.
2 pm - 5 pm
Meetings on Capitol Hill – Pitching to Members of Congress and their Staff*
The rules of politics in the United States have drastically changed and there has been a dynamic shift in policymaking in recent history. Now the American power center is not only based in Washington it is also in the living rooms of small town citizens all across America.
Print buyers and printers must be aware of this shift in policymaking and you must understand how it affects your interests. Work the Hill – Pitching to Members of Congress and their Staff allows you to take the tools you learned in the Special Legislative Intensive directly to Capitol Hill. Nobel Peace Prize nominee Joseph K. Grieboski, Chairman and CEO of just consulting, will serve as your guide to a behind the scenes look at how Washington works – and how to work Washington.
After a brief orientation of the Hill, you will have the opportunity to utilize the skills you have acquired in the training session to advance both your general interests and specific legislative issues affecting the print industry.
By meeting with Members of Congress and/or their staffs, you will have the opportunity to communicate your company’s biggest priorities directly to the people who make policy in Washington. In this way you are not only helping your company but also your community.
* This opportunity is free for participants who sign up for the Special Legislative Intensive.
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